The launch of a new website is always exciting. And even with the perfect chosen platform, you shouldn't forget to take into account all the smallest nuances to succeed.
So, what else you need to consider before the launch?
- Can a user understand the essence of a website in less than 5 seconds?
- Are the site navigation and product categories clear to understand?
- How long does the user wait for the site to load?
- Do you have broken links?
- Does your website work in different browsers?
- How adaptive is your design?
- Do you have customer reviews on your website?
- Are your website design and a brand share the same ideas?
With all the amount of information and ads around us all day, it's not a surprise that users became moody.
Most website visitors usually read only 20% of the words on the page. So all your content should be useful and informative. The visitor needs to find all info quickly and easily because, in another case, he will just leave.
These are the two main reasons why visitors could leave the website. The owners of the business should think about each customer's step in advance. A person should not wander on the pages of your store. Everything should be clear at a glance.
The main task for business owners to organize logical steps to find needed info and easy navigation. Also, chat assistance would be a great bonus.
Typically, the user expects the website to load in 2 seconds. Check your site's loading time with free tools, like the popular one Google Page Speed Insights. This tool will give you information about what is slows it down and will provide you with a tip on how to fix it.
Broken links are a fairly common problem with the new site. You can check their presence manually or with the help of special tools.What to do with a 404 error?
It's best to create a page with a link for users to back to your main page. And of course, offer them an apology.
We recommend you to test your website for proper work on different browsers. Visitors could use not only browsers like Google Chrome or Safari but others too. Therefore, make sure that the user sees your website correctly.
Responsive design resizes web page elements to fit the user's screen size. A mobile-friendly website is a web development trend that has long been at the top of the main factors influencing user behavior.
Why is it important? Customer reviews can strengthen your reputation in the e-commerce market, and of course, increase the number of sales. Make sure each review can include the customer's full name, company name, image, video, etc.
The ideal option is to merge your branding with the layout of your site.
That is, you need to consider the following parameters:
- logotype and trademarks on the site;
- synchronization of colors, fonts;
- design elements.
The basic idea for the website is to be part of your brand.
Provide users with easy commenting and dissemination of information using the buttons of social networks on your site. Integrate social login into the site. It will significantly simplify the user's steps to make a purchase. Provide your customers with the most fun and personalized experience possible.
A blog is the easiest way to add new content and revitalize a site for the user. But it's essential to update your blog information regularly.
Make sure customers can easily contact you. All contact details should correspond to the information on your pages in social networks, online directories, mobile applications.
Users always have questions. Before your client starts to call you in a panic, allow him to find the necessary information by himself using the FAQ section. And in this case, you will simplify the work of your support team. Also, it enables the client to cope with the issue on their own.
Your customers should always be able to contact support. Provide them with the backing in any problematic situation. Your polite and attentive support specialists remain the key to trust in your brand.
There are reasons for what search engines consider for displaying your web pages. The main one is the correct selection of keywords and their display in the context of your site.
Over the years, email marketing has been one of the most informative for customers and the easiest way to attract them. Check if your site can collect email addresses from day one.
Additional points for e-commerce websites:
You have made perfect website design, providing a vast range of products. But it's better to double-check your customer's purchase path.
Set your customers comfortable payment for purchases. For example, using PayPal, Google Wallet, Apple Pay, cash on delivery, bitcoins.
Make sure that you can analyze the actions of visitors to your site. One of the most popular tools is Google Analytics. Connect the service, configure the goals correctly, synchronize analytics service accounts.
We are trying to create an essential guide with the necessary steps. Of course, this work requires a little patient. But after that, you could be sure that your site is ready to run. And it can also claim success among users.