UX / UI design plays a significant role in creating web pages and promoting a business. One of the main tasks of any website is to attract customers through an effective presentation

If your website is visually outdated, does not bring tangible profits, or customers do not stay for a long time, then your UX / UI design requires revision and, possibly, a global change.

A great UX / UI design is a proven path to business success and financial gain. But of course, only if you made everything according to some specific rules. Let's talk about UX / UI design in detail.

What is UX design?

UX- User Experience, the main goal is improving customer satisfaction and loyalty through a simple, understandable website logic.

In other words, it is a successful customer experience with a website. UX means the comfort and ease of going through all the stages during the client's path on the website because UX helps users find their desired result by moving from one page to another.

What is UI design?

If you look at the term UI literally, it means "user interface." That is all elements of the page with which the user interacts. For example, these are pictures, texts, animations, fields for filling, etc.

Specialists who work with UI design focus on its aesthetic part. Usually, these are graphic designers. They strive for a harmonious composition of the interface as a whole, as well as each element.

UX / UI designers should collect as much helpful information as possible. That helps in the process of developing relevant projects; both directions adhere to a similar approach.

UI and UX designers need to study the behavioral factor of the visitors, the psychology of the client's behavior, the interests of a target audience, and their reactions to a particular graphic element. The number of conversions and, of course, the online store's profit depends on the result of their work.

Often, a UI specialist is also a literate UX professional. But, there are some differences between UI and UX tasks.

What's the difference, and which one do you need?

At first glance, it seems that UX / UI design describes the same process. It isn't easy to find a clear description for each one individually.

Even web agency owners confuse these concepts of UI and UX design.

But from a professional point of view, they have very different roles.

UX design mostly answers the question, "what will happen?" (In project architecture, menu logic, page organization, etc.). UX development has an analytical focus. The UX designer has a focal point on where the visitors will click to get to their goal.

It takes care of how the images will move around the website and how they might react to a particular page aspect. In the process, the user experience designer thinks through the page's physical layout and thinks over the visitor's path through the site.

UI design gives the answers to the question "how will it be?" (interface, subsections, specific pages, animation, etc.). At the same time, the goal here is to simplify the content for the easy perception of information and highlight essential things for the user and business. We can say that UI is a small aspect of UX, mainly related to the colors and typographic elements of web design.

UI designers concentrate more on the visual side of the website. They also decide how certain buttons will look and what colors are better to use.

UX / UI design tasks:


  • a simple search for information;
  • intuitive structure;
  • working out scenarios of the visitor's behavior;
  • facilitate actions on the site.


  • the attractiveness of a single corporate identity for the site;
  • the visual similarity of pages and all elements of the website (text, images, etc.)

The task of the UX designer

  1. Sitemap creation. The sitemap is an orientation and navigation system. It displays the architecture: home page, section, subsection, end page.
  2. Template. The designer creates a prototype of pages with crucial blocks, their position relative to each other, visual changes when you hover over them, click on them, etc.
  3. Testing. Even before designing aesthetic appeal, you should check whether the website is clear enough for the user.
  4. Large-scale beta testing helps to create a user-friendly website. Learning users' habits can help simplify some features or change priorities in the original structure of the interface.

The task of the UI designer

  1. The functionality. First, you need to analyze who will use the website and how. And then take this information into account when creating it. For example, creating a website for a medical institution, there is no need to resort to glamorous colors.
  2. Concept development. Colors, menus, fonts, images, buttons, etc., are essential.
  3. Layout. A unique design of pages (sections, subsections, blog, contacts, products, etc.) is drawn based on the developed concept of corporate design. Then, based on such templates, the layout is carried out.
  4. Testing. And now the usability check is in progress! It is the final and vital part for which you need to use many resources since its final point.

Fundamental design principles

The following design principles can help avoid disasters and convey a key theme in your design. They all work in conjunction with each other.

  1. Alignment. It helps to create a more streamlined design and allows elements to relate to each other visually.
  2. Grouping. Provides focus and can give the reader an idea of where they should start and finish their interaction with the design. Grouping elements in a design creates a visual load.
  3. Repetition. It means that you use the exact details repeatedly in different ways. Repetition can take many forms, including using the same color, outlines, lines, fonts, images, and a general approach to styling.
  4. Contrast. It lets you emphasize or highlight key elements in your design. Contrasting design elements with each other will add visual variety to the website and avoid a mediocre appearance.
  5. Balance. It's one of the fundamental principles of web design. Try to never go from one extreme to another and distribute the visual load throughout the page evenly.
  6. Sometimes, you may not follow all the points, but it is most likely an exception to the rule.

    How to make a quality UX / UI website design?

    1. The audience The interface should be according to the wishes of the user. The client is the king. So all elements must be clear to him. For example, you have an online store. If you are using a standard shopping cart icon on it, please provide the customer with the expected functionality on click. You should also explain to users which places are clickable and which are not. Pay special attention to the buttons.
    2. Templates Consistency and logic are on the list of essential design principles. For example, a green button indicates a positive action, and a red one means a negative one. Following these principles makes information understandable for the perception of the user.
    3. Trends If you follow what modern websites and applications look like, you will surely notice that they acquire standard features. As in the case of clothes, fashion web design trends appear, and everyone rushes to follow. But the introduction of trends makes all sites similar to competitors. So it would be best if you didn't go to extremes. Follow trends, but remember your concept too. Find balance and make the right decision.
    4. Qualitative testing Perhaps one of the most successful and proven web design validation methods is A / B testing. Have you ever heard of A / B testing?
    5. It is a study where a group of people evaluates certain items in which one or more indicators have changed. Their goal is to find out which of the changes improves the target. More quickly, the test compares option "A" and option "B." And then, the best option is determined among the tested. Successful testing and redesign could increase sales, social media reactions, subscriptions, viewing time for information and entertainment content, the number of visitors, and of course, purchases.

      So do not waste time!

      Start right now to analyze the success of your UX / UI website design. We hope this article provides you with a helpful guide on your way of building a successful business.