Easy targeted outreach: Use Email to Customers Extension for Magento 2 to increase engagement

In the eCommerce world of today, it doesn’t go to the merchant who makes the most noise - it goes to the one who communicates most precisely.

With crowded inboxes and shrinking time to think, the one-size-fits-all email blast is losing its sheen. The customer today expects relevance, timing, and individuality - and they reward those who deliver it.

However, Magento 2, for all its might as a commerce engine, lacks inbuilt, user-friendly mechanisms to send customized messages to filtered customer segments. The merchants end up either exporting the database to third-party mailing services, matching lists between different platforms, or skipping targeted communication due to complexity.

Email to Customers extension is not to compete with the marketing platform, but as a clean, admin-embedded solution to allow merchants to send laser-targeted promotional emails right from the Magento 2 admin.

The Pain of Promotion: Why Focused Emails Are Underutilized

It’s a familiar situation: the merchant must promote a 72-hour clearance event, offer VIP shoppers early access, or alert winterwear shoppers about a seasonal drop. Instead of clicks, they get:

• Exporting CSVs from Magento 2,
• Manually sorting data in spreadsheets,
• Posting to third-party e-mail services,
• Checking for unsubscribes, duplicates, or invalid contacts,
• Fingers crossed for correct segments.

This workflow isn’t only inefficient - it creates friction at every point. And friction kills momentum.

In place of that, the simplicity of the following loop is available with Email to Customers: segment, select, send – all in-platform, all native.

From Static Lists to Dynamic Campaigns

Take one concrete situation. An outdoor products retailing Magento 2 website aims to promote a flash discount for camping tents. Instead of informing all subscribers, it only aims to target:

• The customers who purchased the tent accessories during the last 90-day period,
• Users from geographic regions during peak camping seasons,
• High-value repeat customers with high LTV.

These filters in the Customer Grid take only seconds. A pre-made promotional template is selected. And the message is delivered - no tool changing, no time waste.

Why is this workflow effective?

• Deeper Filtering at Your Fingertips: You already have live customer data in Magento 2 - geographic position, purchasing history, gender, account creation date, custom fields. This enables extremely precise targeting without relying on external tools or APIs.
• No Delay Between Idea and Execution: Looking to close on a same-day sales opportunity? You can send your message instantly without waiting for ESP workflows or list preparation.
• Templating Achieves Brand Consistency: Reuse branded email templates to ensure consistency across all promotional communications.
• Both Guest and Registered Customers Are in Reach: Even guest customers who provided email addresses at checkout can be included in campaigns - expanding your reach.

Imagine Example Case: Converting Segments Into Sales

A specialty cosmetic store using Magento 2 adopted a segmented promotional message by Email to Customers to:

• Women aged 30–45,
• Who had already purchased skincare products,
• Habitat: Northern US states (during winter dry season).

They identified 1,120 customers using the Customer Grid and a prebuilt HTML email template. The results:

• 28% open rate,
• 11% click-through rate,
• 7.6% conversion rate (increased from their typical 3.2),
• No export errors, unsubscribed bouncebacks, or list mismatches.

“It’s the quickest campaign we’ve ever launched. Concept to inbox in less than 30 minutes,” said their retention specialist. “And because it’s native to Magento 2, we depended on the data.”

Aside from Revenue: Other Uses of Promotional Outreach

Whereas flash sales is the traditional use case, Email to Customers allows enabling broader campaign methodologies:

• Re-Activation Campaigns: Reach customers who haven't purchased in 6+ months with a custom discount.
• Product Launches: Notify specific buyer personas about product line expansions.
• Geo-Based Invites: Invite users from specific cities to physical events or pop-ups.
• Thank-You Notes and Loyalty Nudges: Send personalized thank-you offers after high-value purchases.

These small touches don’t just increase conversions — they strengthen the emotional connection between your business and your customers.

What This Means for Magento 2 Merchants

In the absence of this module, merchants usually use third-party systems that:

• Fragment customer data,
• Create security risks via manual exports,
• Delay response time to live opportunities,
• Limit agility and personalization.

With Email to Customers, all intelligence already present inside Magento 2 becomes fully actionable — instantly. It doesn’t replace your external ESP if you're running newsletters or transactional campaigns, but it does fill the operations gap where speed, accuracy, and timing count most.

Final Thoughts: Allowing for Accuracy at the Core

Promotions shouldn’t be louder – they should be smarter.

Through Email to Customers, Magento 2 merchants gain native tools to turn insight into action. Whether it’s for conversion, re-engagement, or retention — the power to speak directly and strategically is now in your hands.

Up next in this list: we go over how the same module makes it easy to communicate with guest checkout shoppers, enabling merchants to close the gap to their most elusive customers once and for all - no account required.