Are you a business owner? Or are you just planning to become a successful businessperson? In either of these cases, you'll need people to help you succeed. These people can be part of your team. But they must clearly understand your goals, deadlines, expectations. The same rules apply when you are developers and creating a website. You have to determine for yourself what kind of final result you want to have. What is your budget? What are your timeframes for the development of the website? Of course, this sounds like a daunting task, but don't be scared. I can assure you that a clear plan in the form of a brief will allow you to produce a quick and successful result. And, of course, you will get a suitable site.

The basic stages of creating a website:

  • Brief
  • Terms of Reference
  • Prototype
  • Design
  • Layout
  • Assembly
  • Work setting

The brief is a detailed description of the assignment. A properly written document is the key to the success of your business.

Jeff Goodby is a co-chair and partner at the GS&P Advertising Agency. Once, he compared a brief with a fishing guide. Because this tool always shows the best places for fishing and can advise the bait. It will not catch the fish himself. But it gives the fisherman (that is, the designer) the necessary information and inspires successful work.

Top 5 Reasons to Create a Brief:

  • It organizes tasks by categories.
  • It synchronizes the expectations of the customer and contractors.
  • Both sides exclude the possibility of conflict situations.
  • It sets the price of services.

To start creating a brief, your web designer should study some questions:

Analysis of your business idea.

  1. What is the concept of your business?
  2. Who is the target audience?
  3. What services do you offer?
  4. What are your plans for the future?
  5. Who are your competitors?


how_to_write_a_website_brief.Mageside_mini1_ The designer must understand what exactly do you want to see as a result. Why do you want to change your web site? What would you like to see in the new version? Try to find websites that you like and analyze them. Try to find out for yourself some essential characteristics, establish the look of the site — for example, colors, fonts, style, and icons.


Define the target audience, namely: age, gender, the geographical location of customers.

Budget and timeline.

You must understand how much money you are willing to invest in creating a website. It is one of the key moments in creating a brief, which is worth paying attention at. The price of this assignment must totally match the company's budget.

So, on this post, we tried to share with you complete basic information on how to create a perfect brief for your new website. I hope that you have a better understanding of the real importance of a brief for each project.

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