If you're a beginner in Facebook advertising, the first thing you need to know is how the Facebook pixel works.

What is Facebook Pixel?

The Facebook Pixel is a tool that uses data from a website to measure performance, optimize ad impressions, and retargeting. In simple terms, it is a piece of Javascript code that you host on your website.

Have you ever seen an advertisement of the same product on your Facebook feed after visiting an online store, browsed this product, previewed, or clicked on it earlier?

If so, you have become the target of a marketing campaign based on your behavior on a particular website and your social media interactions. This marketing strategy is called retargeting. Facebook allows you to implement this feature in the online store.

How does Pixel Facebook work?

Using the Facebook Pixel in your online store, Facebook accesses customer behavior and collects this information for later use.

Therefore, every time customers view an item in the store, add it to the cart, and make a purchase; all these events are collected and sent to Facebook.


Later this data is analyzed and used to create advertising that grabs the attention of potential customers. This way, even if your visitors haven't bought the product, you still have a chance to convert them into customers.

Optimize ads for conversions

The Facebook Pixel allows you to see how people interact with your website after viewing your Facebook ad. For example, they buy a product, download price lists, register for an event, or else.

This information can help you refine your advertising strategy and calculate your ROI(Return on Investment).

Optimize Facebook ads for profit

With the Pixel, you can quickly evaluate the effectiveness of various advertising campaigns. We can weed out bad options and leave ads that work.

Build similar audiences for retargeting

You can divide users who went to the website or performed a targeted action on it into segments.

For example, track all site visitors who have not bought anything in the last 30 days. Thanks to the segmentation, you can personalize communication and accompany users through the funnel with more relevant messages.

In this way, it can help expand your potential customer base.

Do you remember the days when it was enough to add a photo of a cute pet, and your ad got hundreds of likes and shares? Unfortunately, this no longer works. Now, the best way to reach customers is to make relevant personal marketing impacts on your target audience. That is why we recommend collecting the necessary database and segmenting your audience.

On the one hand, you can create and install a pixel on your website by yourself. But on the other hand, we are all limited in time. There are only 24 hours in any person's day. And to do it yourself, you need more time. Therefore, you can approach this issue differently and get the result even faster.

We propose to use a ready-made solution from the Mageside team, namely the Facebook Pixel Integration module. It can make things much more comfortable.

How to connect Pixel Facebook using Magento 2 module?

Go to the Stores - choose "Configuration."


Enabled - select "Yes" to enable the module;

Pixel ID - enter your Facebook pixel id. More details about how to get the pixel ID here https://developers.facebook.com/docs/facebook-pixel/

Enable the next functions at your store:

Dynamic Product Ads – install dynamic product ads;

View Content Pixel – put "Yes" to track what product a customer sees;

Search Pixel – choose "Yes" to products which a customer is searching.

Add to Cart Pixel – track which products the client added to the cart.

Complete Registration Pixel – ability to track customer registration information

Add to Wishlist Pixel – track products that clients put on the wish list.

Purchase Pixel - helps to keep track of which products the customer bought.

Customer Login Pixel – helps to track when a customer was logged in.



Are you still new to Facebook ads? It's not a reason to be without Facebook Pixel! Just install the Facebook Pixel on your website and start collecting data as soon as possible to be ready to build and launch your Facebook ads.

If you have any questions regarding the Facebook Pixel Integration module's connection, our support team is always in touch.