Product innovation is an entirely new product or a modified version of an old production, which the client perceives as newly appeared. Customers love product innovation. But launching new stuff is always a risk. So, marketers came up with many ways to successfully overcome this problem.
In any supermarket, you can enjoy free samples of products. And in any shopping center, you may always find free perfume samples. Have you ever wondered why this is happening?
There are several stages in the buyer's perception of a new product:
Marketers strive to ensure that the client immediately finds himself at the last positive stage. To do this, they use samples. Its essence is to give the client a chance to try it and love it.
Moreover, a person does not spend his own money on it. He receives these goods for nothing. A potential client tries a product, check its quality. What could be better for customers than their own experience? It could be the key to your success. Samples are powerful promotion tools.
Sampling is a common way to promote sales through the tendency of people to trust their feelings. It is a successful and active instrument for the initial and repeated distribution of the product. Sampling has the highest potential for generating customer value among all methods of sales promotions.
Once, the beauty brand No frizz decided to test its hair product. Facebook users got free samples. During the promotion, the number of fans of the product increased from 1000 to more than 7000. It is incredible. Do you agree with me?
Therefore, we see that sampling is the engine of success. Entrust the implementation of this marketing method to professionals. Use unique Product samples.
PRODUCT SAMPLES Efficiency
For your business:
For the buyer:
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