Online stores usually don't pay much attention to testing their checkout pages because they focus on adding new products to their store and optimizing their product pages. However, creating and setting up an efficient, effective, and error-free checkout page is extremely important to the conversion rate value.
Online store owners need to smooth the checkout process. If customers add items to their shopping cart but at some point abandon it, it may be because of an inconvenient checkout page.
Have you ever wondered how many stages a buyer goes through before making a purchase? It is a multiphase process. If it's littered with crashes and roadblocks, the shopper is more likely to abandon the cart. Of course, it is the last thing you need.
According to statistics for 2019, 69.57% of all customers abandoned the cart without placing an order.
The Magento, One page Checkout extension allows you to protect customers from order abandonment.
One-step verification helps users complete all stages of the purchase process, from login to payment confirmation, on a single page, and it's easy to implement on your site.
Main stages of checkout:
So, the client has chosen the goods, puts them in the cart, proceeds to the checkout by clicking on the call to action button. Usually, it is called "Checkout," "Buy Now," or something similar. The button should be easily accessible from anywhere on the page. Choose the right color for the button. Color affects the result. It is best to highlight calls to action with bright colors: green or blue are positive and encourage clicks. It's better to avoid using red because it rather has a negative effect. Gray is also better to exclude, as it is perceived as an indicator that the functionality is disabled.
Sign in or registration
Can unregistered users shop in your online store? Important! Internet users rarely register in online stores before placing an order. And usually, this step not only delays orders but even repels them as it's a long and tedious process for the customers. Clients prefer to leave such stores. So we do not recommend forcing. But we can share a helpful tip! If you need to have your clients registered in your store, ensure it is pleasant for them. Offer some promotion, such as a discount or bonus points. Any small gift will remove the barrier to registration. In this case, you feel good, and the visitor is pleased.
Stores should think about the information they need from the customer to process the order in advance. Here is an approximate list of data that a client can share:
- general contact details (name, surname, phone number - this is the minimum for further communication with the client);
- email (required for additional notification of a change in the status of an order, registration of a client in the database, and further marketing work with him);
- comment (helpful for the client who wants to warn the store about something, so include them on the list).
In the case of the payment method, inform the buyer about the possibilities depending on the chosen option. For example, if they choose an in-store pick-up, the buyer can pay for the online purchase in cash or by card.
Make life easier for users by analyzing possible payment, delivery methods and suggesting the most popular options. In this case, it is worth sorting the methods by priority in descending order. Request additional information if needed. For example, directions for couriers or specific info about packaging.
After customers have filled in basic information, many stores pre-display order information and display as many important details as possible, including order totals, applicable taxes, shipping, total cost, and product details (quantity, item name, and description). If possible, make this available throughout the whole checkout process for buyers.
This step requires the final consent of the buyer to pay.
Online stores risk losing many customers without a convenient order form and checkout.
Advantages of One page checkout PRO module
Easy, simple, and convenient
We'll draw an analogy with a grocery supermarket. Consumers always gravitate toward the shortest checkout lanes or the fastest cashiers when shopping for groceries. The same thing happens in e-commerce; one page checkout is faster than a multi-page checkout. Therefore, the client considers this checkout option more convenient and efficient.
Reduce cart abandonment
According to the Baymard Institute, 23% of abandoned carts are due to a long and complicated checkout process. One-step checkout significantly reduces your cart abandonment rate and helps you recover lost sales.
The fact is that customers prefer an easy shopping experience. Any distracting detail can cause the user to leave the website. One page checkout helps to avoid unnecessary complications for customers.
Works with one click
One page checkout helps customers avoid multiple clicks. Thanks to simple navigation, the buyer purchases with just one click.
Improves website performance
Using a one page checkout means reducing the number of steps in a transaction. And it's a way to speed up a Magento site! This extension reduces the number of checkout steps to one without the risk of data loss. It allows buyers to shorten the process by completing any transaction in just one quick step. Your customers will not get lost in the number of different pages.
One Page Checkout provides customers with a convenient checkout option. It is possible to see the entire ordering process in one place, and customers can register after placing an order. A clean and responsive design helps shoppers quickly checkout on any device. If you haven't tested a one page checkout on your store yet, it might be time to try it.