The management of a small business must be accompanied by the most intelligent tactics to keep afloat among the marketing giants. The truth is that commercial projects require a lot of investments and it is quite challenging to manage them. In starting your business, you would have to invest your soul, patience, and money. The fact is that the most challenging aspect is the starting, because you may not see rapid positive feedback and good results from your business instantly. A reason for this may be due to the inaccurate contribution which you have put into developing the strategically essential aspects of the online store. Listed below are some fundamental issues of development suggestions of free and inexpensive business tools that any small business can effectively use.

Create an online store

Everything starts based on your idea and initiative. After analyzing the market, you would decide on the main direction of your business. This decision is significant if your online store is a website. The Magento platform is a perfect choice to create the site you need. Magento is an open-source, free e-commerce platform. You can easily customize the platform to ensure that it is perfect according to the project. There are a good number of the people who make use of Magento 2 and discuss it. This fact ensures that the platform keeps abreast of all trends.

When you have a website, you are in the driving seat. You are in the best position to grow the site. There are a lot of providers who provide templates. It means that it doesn’t matter much if you have no experience in building a website, you can get started on time. If you are not a programmer, most of them offer the sales and registration of domains, and they are ready to provide the support needed to ensure a smooth running of the site.


However, the next step after successfully create and debugging your website is to pay attention to availability. This aspect can be quite a big problem. Without the use of the right approach, your clients may be unable to find you. This way is not fun for any business.

Search engine marketing (SEM) is a fantastic technique for promoting a website through paid advertisements. It is designed to make the site more visible in search engine result pages (SERPs). Therefore it would increase the number of users connecting to the website. You can make a selection of keywords that best suit your business. After getting the first results, make sure you go ahead to adjust these keywords will you get the desired results.

It is always your choice on how much to spend. If you decide not to promote your site by paying money to SEM, you can still utilize the services of Google Adwords. You will be able to make use of the Keyword planner through the creation of a Google Adwords account. It remains one of the best ways to analyze search volumes of different words and phrases. The next step to invest in would be creating content about the most intriguing and searching topics.


If you are the owner of a small business, you may lack the financial strength to spend a lot of money on getting full-time employees, and you do not need to do this. Outsourcing is an excellent option for you. Managing an online business requires only some vital tasks and some less important tasks. You can hire when you can afford it and when you need.

Ensure you spend some amount of time researching the cost of hiring workers to ensure you attract only the best. Otherwise, you would have unreliable hands handling your projects and would lose money.


From the points listed above, we have discussed how convenient it is to create your store using the Magento 2 platform. Another benefit of the platform is that there is a huge selection of plugins to help promote and market your goods and services. The platform undergoes much research into improving its services but still cannot cover everything. If you require any missing feature, let’s say you need a handy one-page checkout in your store, you will find this module online and would have to pick the most affordable option for you. By doing this, you can surpass the boundaries of developing and expanding your business presently and in the future.

Based on the features of your online business, you may still require a lot of features for your online store. For instance, you may want to suggest related products to your clients and display only relevant products in an automated way. The Smart Related Products extension for Magento 2 is ready to handle this for you. Or if you decide to create separate customer groups, there is already an extension to do this called the Customer Group Permissions. By using it, you can customize special settings for products, product attribute, payment or shipping permissions for your different customer groups.

Internet marketing

  1. Email marketing
  2. Making an investment in marketing tools is proportional to how well your business will develop. The use of e-mail in promoting your products or services will allow for the creation of relations with clients. By forwarding nice offers to their mailboxes, you can offer them attention while still providing a reminder about your products and services.

    Different modules could help you in reaching your set goals when it comes to email marketing. For example, the Email to Customers extension can help you constantly communicate with your customers. You can send emails to a lot of customers from your customer grid, customer view or order grid. It allows you to send emails to both registered and guest customers. Another useful extension is Email Preview. This module provides store owners the opportunity of previewing and testing any emails within the Magento 2 backend. It helps to avoid missing or poorly formatted emails.

  3. Social networks

A very effective way to spread information about your business is through the use of social networks. Thus, this can 98be done via the management of a page on Facebook, Twitter or Instagram. By using interesting posts, promotions, and adverts, you will be able to reach a lot more people. As a result, a percentage of them will become customers. The social media page will allow you to instantly review your activities as a business and how much people are interested in your services.

To attract attention on social media is more accessible than using your site.

On social media, you can openly display examples of product use, real-life stories, and photos. Any form of advertisement and interviews with people showing their real emotions are accessible. You can also involve yourself in giveaways from the store and post the videos and photos of winners. Posting information about the benefits of the product may also be useful. You may argue that these activities you can make on your site, but this is an underestimation of the power of social media. Owing to a network of friends, events, recommendations, information on personal pages and private messages - information is spreading like wildfire.

By using Magento 2 modules, you can easily promote your store. Facebook Like Discount is designed to work on the various types of interpersonal interaction and utilizes that to properly advertise your product.


In a new business, every step has to be taken with courage. At the initial stage, there are a lot of risks, and it is important to ensure that the store moves forward positively. Obviously, reading about initiating, developing and supporting your business is very crucial for every business owner. However, it is essential that all this information is put into practice. It means you have to learn more difficulty and learn from a personal mistake without risking the welfare of the business.

It seems better to learn from the experience and mistakes of others. You can find these easily by surfing through different articles and forums online. Sites like Reddit and Quora have proven very useful because you get the platform to ask a question and get advice from different people around the world. To make use of the advice acquired from the more experienced businessman. Or to help from other people around the world. The more feedback you get, the more information will be available to provide you with the tips to grow the store.


New businesses require regular doses of attention and care. If you take your time planning every step of your online store, you will find it very easy to be successful.