In recent time, a lot of buyers have a preference for online shopping due to its increased comfort, cheap prices and the lesser time required. If you have your own online store, it should constantly be your goal to attract new customers. There are different promotional events displayed on promotional banners that could attract new customers, but among them you should pay special attention to special shipping offers. Shipping costs are important but not very pleasant for customers during the purchase of goods. A proposal of Free Shipping displayed on a promotional banner to customers is the most direct and efficient way to get more customers, guests and increase the sales of your store. This would mean, new visitors can forget about the extra payments and pay more attention on getting the goods they want in your store. Customers see a nice bonus such as Free shipping as being caring and attentive to their needs. When customers are able to pay more attention to shopping without the worry of shipping cost, a good experience on shopping can influence their decision on choosing your shop to make more purchases.

Making use of this free shipping offer and displaying it properly on a promotional banner is a tactic used by online store owners who are experiencing a period of stagnancy and want to increase sales. It is a tested and trusted method that has been applied by numerous online store owners. Every online store with a goal of moving forward is looking to try this out.

This promotional banner is beneficial to the customers and the store owner. The store owner can setup certain parameters that customers must reach in order to get free shipping. For example, it is possible to motivate customers to buy a larger amount of goods or choose certain products to reach a certain weight, and they will receive their reward after all the conditions set are met. It is important to note that promotional events need a great deal of publicity and advertisement. If the promotional event lacks appropriate publicity and advertisement, customers may be unaware of the offers and fail to make use of its benefits. Due to this reason, you are advised to make use of the promotional banner at your online store, and much more specifically in this case: the free shipping banner. In Magento, free shipping is available for customization and as soon as you have taken the decision to implement it in your workflow, our promo manager is available to aid you in the creation of any special offer banner.

By making use of our Promotion Message extension, it is now easier to inform customers about free shipping offers with a good promotional banner and the conditions required to merit the offers, at the right time. With it you are in control of what to send and whom to send it to.

How does it work? It is quite easy.

For instance, if you plan on encouraging your customers to make more purchases by offering them free shipping from purchases and orders as much as $120 and more. It is required that you identify your target audient and create the informational message.

  1. The first step you need to take to achieve this is to enable the Promotion Message module by selecting "yes":
  2. Enable Module list box

  3. The next step is to create a new promotion message by clicking “Add New Promotion Message”:
  4. Add New Promotion Message button

  5. The next thing to do is to fill all the required fields.
  6. Create a name for the promotion message and fill in its description if required.

    Example, Name and Description fields

    Activate your promotion message.

    Example, Activation button

    Choose websites where you want your promotion message to be displayed.

    Example, Websites list box

    Select customer groups for the promotion message.

    Example, Customer Groups list box

    Choose the time period in which the promotion message will be made active and type the priority of promotion message.

    Example, Date and Time picker, Priority and Conditions for Promotion Message

  7. When you are done filling up all the required general boxes, make sure you add conditions to your special offer banner.
  8. Example, Conditions for Promotion Message

  9. The next step in the process involves the creation of the HTML banner content version of your promotional message by making use of an HTML code. To do this, you will be provided with five Content Version boxes below:
  10. Click "Show/Hide Editor" to add HTML code or to show the open preview of the created message.

    Example of Content Version 1 in HTML code.

    Example, Content Version 1 HTML

    Example of Content Version 1 with the hidden editor.

    Example, Content Version 1 with hidden editor

    Example of Content Version 2 in HTML code.

    Example, Content Version 2 HTML

    Example of Content Version 2 with the hidden editor.

    Example, Content Version 2 with hidden editor


In order to view the created promotional message on the page of your store, you have to create a new widget.

In the “Widgets” section you can configure the settings of the promotion message. In this section, you are to select the type of widget and a theme of the design.

Example, Widgets Settings, Type and Design Theme list boxes

When you are done with that, type the name of widget title, select which views of your store needed to be assigned to a promotion message widget and type the sort order.

Example, Widget Title field, Assign to Store Views list box and Sort Order field

After that, select the location in which your promotion message widget will be displayed and select a container in which the promotion message widget will be shown.

Example, Display On and Container dropdown lists

The last thing to do is to select a content version of your promotion message.

Example, Content Versions dropdown list

It is important to note that you should create a new widget for Success messages. To do this, you can find tips to do that here: Magento 2 Promotion Message: Application of the win-win tactic.

Congrats! Your "Free Shipping" promotion message is done!

Free Shipping promotion message Success Free Shipping promotion message